When it comes to a website, I completely understand the need to update it as my business evolves. But for some reason, I'd not done the same to my social media accounts. I'd set them up, had posted a few things, and was happy to let them be. But that's not really the point of engaging online is it?
So procrastination aside, I've updated my facebook page, and it feels great. Your business will evolve as you find your voice and your audience more, so it's lovely to have that reflected in the look and feel of your sites.
Here are the top 5 things I've learnt from rebranding.
1. It's easier than you think.
Often I'll put something off because I suspect the algorithm has changed, and I need to learn where to find all the pieces again. I'll overestimate the task's size and underestimate the existence of help pages. Sometimes it's just an updated logo and a few rewrites of your welcome page that are needed. It takes one hour tops. You can always make it fancier once the ball is rolling, but just like yoga, sometimes the trickiest thing is just starting. Hop on that mat. Login to your admin page. Get something moving in the direction of your goal.
2. Ask for help when needed.
It took me meeting up with someone to trigger the actual rewrite. She made it very easy and broke things into actionable steps. Sometimes having a person hold your hand can take the pressure off a lot. Just feeling like the task is shared makes a huge difference. This applies to all sorts of things in life, but Facebook updates seem like a good place to start.
3. Play around with several versions.
It's easy to upload images. Swap things out in the banner and profile picture area. You might prefer the banner image as your profile picture and your logo as your banner image. You can always change it back, but you might find something even better than you'd imagined. The 5 minutes of shuffling images around is worth it.
4. Find some pages for inspiration.
If you're already on Facebook, It's likely there are a few pages you already visit for your personal interest. What brings you there? Are they informative? Frequently updated? Fun videos? Positive cheer and motivating articles? What is it that makes you return constantly? We spend a lot of time on social media ourselves...look at what it's offering to you and how you might incorporate those elements into your page. I find inspiring and informative pages are my favourites. They tend to have a lot of videos, and I feel better about the world after being on those pages. So I'll look for ways to create that feeling with the content I produce for my Facebook page.
5. Enjoy the process.
Remember it's an opportunity to learn some new things and make your page better along the way. It's too easy to be overwhelmed. You are lucky to get to do what you do. Even rebranding your social pages is a chance to be creative and expressive.
Want to see what I've done? Have a look: https://www.facebook.com/yogawithsarahnz/
I could do with some friends over there now. xx
Here you'll find essays and musings on applied mindfulness. What does this look like on a daily basis? How can you infuse it in your day to enjoy yourself more? Join hundreds of others on the the mailing list (link in footer) to get these straight to your inbox.